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Mark Jennings // 03 14:48

Vlad // 11 22:46

Dave // 06 09:34

Competing in a Flat World
2009-11-21 11:46:17

In his book "The World is Flat", Thomas Friedman described the world today as becoming a flat and level playing field because of the advance of technology and society. We live in a world where people in India can be remotely manning the drive through at a fast food restaurant in Iowa and relaying what is being ordered back to the restaurant all in real time via the internet. This technology and societal change is flattening our world and removing constraints imposed by geography, politics, religion and race.

More recently, Victor K Fung, William K Fung and Yoram Wind collaborated on a book entitled "Competing in a Flat World". This book builds on the premises established by Thomas Friedman and provides clear examples and case studies of companies excelling in the Flat World model. One of the keys to success in the Flat World model is to understand that no one can survive as an isolated island. Everyone must be integrated seamlessly into flexible networks. In the Flat World, it is not corporations competing against other corporations, rather it is networks of organizations competing against other networks of corporations. In the Flat World it is the networks that are the most efficient, productive, seamlessly integrated and flexible yet process oriented that will dominate.

What does this have to do with your Strength Zone? …...Everything!

Firstly, as a business in the Flat World, you absolutely need to understand your corporate strengths and weaknesses. These strengths and weaknesses include those of your individual staff members, your immediate business unit, the strengths and weaknesses of all of your suppliers and vendors and those of your clients. This is your complete network and as a business owner, otherwise known as a Network Orchestrator in the Flat World, you need to have an extremely solid understanding of your strengths and weaknesses and where you can successfully compete.

Secondly, as an individual, it is critical to understand your areas of strength and how they fit into the Flat World networks that you are part of. What is it that you are extremely good at and love to do? How does this fit with the strengths and weaknesses of those around you? How do your strengths benefit the networks that you are a part of? Where does your network have weaknesses, what are they and who can you move around or what actions can you take to remedy these weaknesses?

As we become players in this new Flat World reality it is critical that we understand and leverage our Strength Zones as individuals, business units, corporations and networks so that we remain competitive, successful and profitable.

Tags: strength, zone, , strengths, , flat, world, , economics, , competition, , compete, , The, World, is, Flat, , Friedman
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